Using Facebook Lead Ads to create sampling campaigns.

Simple how-to guide for creating a facebook lead ads campaign to grow your sampling database.

Facebook lead ads are very similar to regular facebook ads, except the allow you to capture data via a call to action button such as ‘Sign Up’ or ‘Subscribe’. These can take you to your campaign landing page to collect user data for your sampling. See here for a simple tutorial on how to set up your facebook lead ads campaign.  

Facebook describes lead ads:

Lots of people want to hear from your business, but filling in forms can be difficult on mobile. Facebook lead ads makes the lead generation process easy. People can simply tap your ad and a form pops up – it’s already pre-populated with their Facebook contact information and ready to be sent directly to you. With just a few taps, they can get the information they want, and you generate a qualified lead for your business.

Image credit: salesforce.com

Using your custom landing page you can then create a simple form which allows you to capture user data such as email, and physical sending address to send out your scented samples.

Once you have this info – using a managed service provider such as Reed Pacific Media, you can send via direct mail scented product samples which allows users to receive product samples directly to their home, and they can be re-targeted using email to incentivise them to convert. See our range of scented sampling tools which are created to convert at home.