Why Your Business Should Use Scented Point of Sale Material at the Shelf

As a Business, How Do You Win Customers at the Shelf?

Many brands spend millions of dollars in various forms of advertising — from print to TV to out-of-home (OOH) — to influence consumers’ purchase decisions on their path to purchase. Sometimes, brands can forget the power of using Point of Sale (POS) marketing tools in influencing consumer purchase decisions in-store. POS is important because this is the final stage in a consumer journey when consumers visit the store with the intention to spend. Moreover, by adding scent to POS materials, it can be even more effective in driving purchases in this last phase.

Why Use Point of Sale Materials?

Let’s face it, competition is high at grocery shelves. For low-involvement products such as toiletries, consumers rarely spend much thought on them. This means that when customers are choosing between you and your competitors’ product, you might lose out.

One way to catch attention is to invest in eye-catching POS display shelves. However, this is simply not enough as too many brands are already doing so. You can go one step further by doing sampling. Sampling works because consumers love trying out products before they purchase.

“92% of consumers will try a product sample. 53% bought the product sample they tried.” -YA, 2016

Scent Sampling from Scented POSM

Sampling is a great solution to help sell certain categories of products. For instance, scented sampling could really influence consumer purchase decisions for products where fragrance is primary purchase driver.

Examples of products where fragrance matters:

1. Personal Care

2. Household

3. Fine Fragrances

Check out these Top Scented Point of Sale Solution Examples.

“53% of German soap users say that they like to check what a soap, bath and shower product smells like before buying it.” -Mintel

Scented point of sale materials can help drive consumers to your product. By having an available scent sample of your product at the shelf, consumers can be drawn to buy your product where they might not have considered it in the first place. These scented POSM can help convert those pre-decided consumers over to your product.

Learn more about our Scented Point of Sale Solutions.

Why Scented Advertising Works:

Interactive

Samples allow customers to interact with your products. This works especially well for scent samples because smell has the power to trigger emotions and memory.

For instance, upon smelling a pleasant fragrance, mood of a customer can be lifted.

Because smell is also closely linked to memory, customers are more likely to remember your product upon smelling the same fragrance next time.

Brand interactions like this allow opportunities for customers to develop emotional connections with the brand. Examples of interactive scent sampling materials are wobblers, push & smell and pull & smell.

Cost Effective

Investing in scented materials in store is the cheapest way for consumers to have a key glimpse of the product. For fine fragrances brand owners, using scent samples can be more cost-effective than letting customers use testers.

Simple

If your products are laundry detergents and soap, it might not be very feasible to let

customers try them out in-store. However, for many customers, their scents will still affect their decision to purchase or not.

This is when using scent samples makes even more sense — customers get to “try out” the products without actually dirtying their hands.

If you want your products to win the battle at shelf, maybe you should consider POS

sampling.

We are here to help you create the best scented point of sale solution for your brand. Contact Us for a Free Consultation

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