Why Include Scent in Your Retail Store?
Why should you include scent in your retail store? As further interaction shifts to mobile and voice activated devices, customers are having smaller and smaller meaningful brand interactions. This creates a less loyal fanbase. Purchasing decisions are left only based on price, or a ‘new discovery’ every time the customer searches for your product.
Creating a strong first impression makes dollars! Consumers’ moods are predisposed to stay in a place they like, driven by all aspects of the in-store experience: sight, sound, smell and touch.
Activating scent in the brick and mortar retail environment can be the secret to increasing consumers’ moods and thus sales. Using fragrance in this space is called Ambient Scent.
Learn more about Scent Branding, Scent / Aroma Marketing and Ambient Scent.
Customers will stay up to 44% longer in store ‘when surrounded by an attractive scent.’
Your store is a brand activation. Maximise the consumer experience, so they remember to come back!
Seeing and touching products, combined with scent and sound increases the personalised consumer experience, and connection with the products and the brand itself.
Read More: Scentsational Brands: 3 Companies Using Scent Branding & Ambient Scent.
For example, look at Australian luxury skin and body care brand Aesop. The store sprays fragrance in each of its packages after they have been sold, so that the consumer will have the same joy in opening the product as they took in purchasing it. In addition, we know Aesop stores are world-leading in their creative in-store retail design.
