Why Fragrance Sampling Is Extremely Important for Ecommerce

The Importance of Fragrance Sampling for Ecommerce

Fragrance Sampling is critical for personal and home care categories.

In 2014, Mintel reported that 60% of French soap users said that a fragrance they like is an important feature when choosing shower and bath products. While, American consumers reported ‘a scent I like’ is the most important attribute when shopping for soap, bath and shower products.

Scent Sampling before purchase is one of the most common ways to check to see if you like a product before purchase. Fragrance of the product can be most influential; 53% of German soap users say that they like to check what a soap, bath or shower product smells like before buying it.

So as a marketer leveraging channels such as T-Mall, Amazon and Ebay for personal care products, how can we leverage fragrance to pre-activate consumers to buy products? We have come up with 3 suggestions to help sample your product’s fragrance to drive sales.

In-Box Sampling is one of the easiest ways to share fragrance. This could be a scented card (personalised if possible) or a small 2ml vial of a fragrance you are launching. Working with fulfilment houses to include this in your shipments is a very easy process as well.

Learn more about our Scent Print Sampling solutions for scented cards, and Digital Scent Sampling options.

Scented Packing is a great solution because consumers do not need to open a product to smell it. Make sure you include scented packaging where you can. This could be as simple as a scented sticker on a box. Or scented packaging can be as elaborate as gift or retailer specific packaging, designed to recreate that in-store experience.

Learn more about our Scented Packaging Technology Solutions.

The box of a product is the direct touchpoint with the customer, and in the personal care business, this can be the most important. Leverage this to create memorable consumer experiences to get conversion of your new product. In addition, this will help with advertising via word of mouth from unboxing videos. These haul and unboxing videos have become viral over the past couple of years on the internet. This is because consumers value other people’s reviews of a product. As a result, consumers telling others about the quality of your product is most valuable.

Scent can be easily brought into your unboxing strategy via scented tissue paper, scented ribbon and even in-box air fresheners. All of these are designed to give your consumer an unmissable fragrance experience.