Omnichannel Scent Sampling
Omnichannel for retailers and brand owners is becoming more and more important as we see a fluid movement between consumer preference between online and offline. This is particularly important when there is a consistent offering between your online and offline products.
In the case of prestige fragrance, this is even more important as consumers tend to be influenced by the need to sample the product before they purchase.
In 2015, research by A.T Kearney found that 21% of consumers confirmed they purchase their last fragrance due to in store sampling.
47% of consumers were influenced to purchase fragrance by the in-store purchasing experience they had. More importantly, 18% of consumers purchased online as a result of their in-store and magazine sampling experience.
As more shoppers replenish online, how can you target them with effective sampling campaigns?
Use Case:
Using targeted social advertising to capture leads online, these are then retargeted via direct post to send samples directly to consumers. Meaning that, fragrances will be tried in the comfort of own home and consumers can be retargeted premium branded content.
Retargeting
Physical retargeting is a tool which is often overlooked but can be very highly effective for conversion. Capturing data using innovative in-store digital displays, outdoor media, ecommerce data bases and partner networks can provide a rich source of customer information to which you can retarget with cost effective sampling.
Solutions
Find out how you can use Digital Scent Sampling as part of your omnichannel mix: sampling in-store and retargeting consumers at home.