Intro
Using Instagram to create Lead Ads – for product sampling campaigns.
Simple how-to guide for creating a instagram lead ads campaign to grow your sampling database.
Instagram lead ads are very similar to regular Instagram ads, except they allow you to capture data via a call to action button such as ‘Sign Up’ or ‘Subscribe’. These can take you to your campaign landing page to collect user data for your sampling. See here for a simple tutorial on how to set up your instagram lead ads campaign.
Instagram (Facebook Business) describes lead ads:
Lots of people want to hear from your business, but filling in forms can be difficult on mobile. Facebook & Instagram lead ads makes the lead generation process easy. People can simply tap your ad and a form pops up – it’s already pre-populated with their contact information and ready to be sent directly to you. With just a few taps, they can get the information they want, and you generate a qualified lead for your business.
On Instagram, to complete the Instant Form, people will need to open your ad and click through a series of pages to complete it.
Image credit: leadsbridge
How
Using your custom landing page you can then create a simple form which allows you to capture user data such as email, and physical sending address to send out your scented samples.
Convert
Once you have this info – using a managed service provider such as Reed Pacific Media, you can send via direct mail scented product samples which allow users to receive product samples directly to their home, and they can be re-targeted using email to incentivise them to convert. See our range of scented sampling tools which are created to convert at home.
