Holiday sales represent 20-40% of total retail industry sales.
Certain scents and smells, like the pine of a Christmas tree or the spice of gingerbread cookies, are best associated with Christmas and unlock feelings of warmth, happiness and nostalgia around the holiday season.
Christmas is a vital period, with the National Retail Federation estimating that in the U.S. the holiday sales will increase between 4.3 to 4.8% this year.
As these scents lingering in the air, Christmas and the holiday season is the ideal time to activate scents and boost end of the year sales.
Choosing a Holiday Scent for Your Brand
With the holiday season just around the corner, think about which scent is best to guide consumers into choosing your brand. Holiday fragrances will strengthen consumer-business ties more so than any other time of year, contributing to:
This is the one season where consumers are willing to spend more. The opportunity to advertise with scent is never more appropriate, and even expected than during the holiday season. Take advantage of this opportunity to employ the best sensory marketing techniques to hone that relationship between spending and nostalgia to increase profits.
Learn more about Scent Branding, Scent / Aroma Marketing and Ambient Scent.
What Scent to Choose?
Choosing the proper aroma is key for the holiday season. 74% of people act impulsively due to smell. The right smell will not only attract consumers, but also evoke feelings of nostalgia and memories, becoming a motivational factor in purchasing decisions.
TIP:
Don’t be afraid to get creative with advertising. Experiential advertising in forms such as out-of-home panels or print campaigns allows consumers to interact and physically engage with the advertising material, producing a stronger interaction. These forms incentivise consumers to use all their senses in experiencing your brand. Playing with these elements differentiates your brand from others, increases perceived quality and value of your product and reinforces your brand’s message to consumers.