Top Experiential Activation Campaigns Using Scent
Scented Experiential Campaigns are some of the coolest and most creative ways to get scents in front of consumers and give them an extremely memorable brand experience. Check out our top 5 scented experiential activations to inspire your next scented marketed journey!
1. Cartier Scented Cloud
The French luxury goods brand Cartier recently created a scented cloud as part of the Foire Internationale d’Art Contemporain (FIAC). The scented cloud transformed perfume in to a spellbinding work of art. A glass cube stood two stories high and contained spiral stairs leading through the cloud. This magical art piece provided the ultimate immersive fragrance experience.
2. Airwick Scented Tunnel
The American air freshener brand Airwick ran this experiential campaign in Australia. The campaign sought to drive customers to purchase Airwick’s new black scented candle.
Airwick built a large scented tunnel over mall escalators. The tunnel was filled with the candle fragrance. In addition, upon entering and exiting the tunnel, a promotions team handed out scented Airwick print brochures. This way, consumers could smell the Purple Blackberry Fig fragrance again by touching the paper to release the scent. Finally, the brochure also offered a coupon for the candle redeemable at Australian Woolworths supermarkets.
Check out the video to left to experience the Airwick scented tunnel!
Herbal Essences #pleasurebombs
Reed Pacific Media partnered with the popular personal care brand Herbal Essences to build this unique scented experience. We designed specific scent-filled domes for Australian customers to immerse themselves. These domes, or #pleasurebombs, were filled with the smells of Herbal Essences new Naked Herbal Essences range. As a result, consumers loved this wonderful fragrance immersion.
Check out more about this campaign here.
Learn more about our Scented Out of Home Solutions.
4. Grand Musée du Parfum
Grand Musée du Parfum is a fantastic example of what you can do to give consumers a truly immersive scent experience. The Grand Musée du Parfum is a museum dedicated to the power of scent located in the center of Paris. You can explore the creativity of scent in every possible way, from scented displays to fragrance installation works.
5. NesCafe Scented Cinema
We all know smell is the greatest trigger for memory, so naturally a NesCafe campaign centred around memories utilised 4D cinema in Australia. The theatre pumped in the aroma of freshly made coffee into the cinema while a Nescafe ad displayed on screen. Thus, the campaign captured the eyes, ears and noses of movie goers with coffee!
Check out the video to the right to see more!