Beeflex: Salivating Succulent Steak Scents at Bus Stops
Reed Pacific Media in partnership with BMF Agency and JCDECAUX helped bring the MLA’s Beeflex out of home campaign to life. We created a delicious scent to advertise for Beeflex’s beef steak meats and the summer barbecue season and displayed them in scented out of home panels at bus stops and billboards.
Given a brief to create a BBQ meat experience in the street, Reed Pacific Media created a fragrance which made the people salivate when smelling it. First, we used the key saucy components of onion and garlic, and combining them with cooked beef to create this delicious smell. Finally, we placed this succulent scent at bus stops and billboards all across Sydney’s central business district. We know this will scent will the mouths of passersby with water as they salivate for the juicy beef steak of Beeflex.
