- March 19, 2016
LUX Myanmar Fragrance and Print Magazine Sampling
LUX has partnered with Reed Pacific Media to deliver a fine fragrance sampling campaign. The campaign will advertise for the relaunch of LUX soap and body wash in new Myanmar market with new fragrances.
Fragrance sampling through scented print is a proven method for achieving cut-through in a cluttered advertising market. As a result for this campaign, we used our Incidental Touch technology to apply the LUX fine fragrance to print. We created full page scented magazine inserts in People, Tharaphu, Myin Kwin and Idea Magazines. The alluring smell catches reader’s attention when flipping through the magazine, turning them to the LUX advertisement page.
Reed Pacific Media Opens in Southeast Asia
The campaign coincides with the opening of a new regional hub for Reed Pacific Media in Singapore. Scented advertising is a new innovation in the Southeast Asian market. It allows marketers to deliver a sensory experience to consumers via multiple advertising platforms such as print, outdoor, and more. By entering the APAC region, we can help FMCG clients deliver sensory advertising campaigns to targeted consumers.
“This is an exciting first for Myanmar, introducing a sensory dimension and unprecedented scent performance to magazine advertising and the wider print channel. We are excited about our growth in Myanmar and the wider region,” said Leah Callon-Butler, Business Development Manager for Reed Pacific Media in Southeast Asia.
Learn more about our Fragrance Sampling and Scent Print Sampling solutions.
- scented advertising