Philyra: Integrating Scent Sampling and Social Media
Why?
Scent sampling does not always have to involve push girls giving out samples in store. Philyra is a smart omnichannel marketing tool that combines scent sampling and data collection, which then can be used for future online advertising.
How?
In store, Philyra interacts with customers by releasing scent upon activated. With incentives, basic data such as email addresses can be collected for follow-up emails to remind customers about your products after they have sampled the scent in store. If needed, more scent samples can then be sent directly to their houses to re-target them.
If you are looking for a smarter way to use fragrance in store, you should consider Philyra.
Who?
This is an ideal solution to marry both scent sampling and social media marketing as it allows you to track consumer behaviours across different channels. This also makes it easier for you to target your customers at different stages of making purchase decisions.
Where?
Philyra allows you to use multiple channels to target your customers at the same time so that you turn potential customers into actual sales. This is especially good for brands that are based mainly online but still want their customers to have meaningful interactions with their products.