Factors That Drive Purchasing Decisions
There are many factors which influence customers to make a purchase:
pricing, season, fashion and market trends, discounts and offers,
coupons, values, attitudes, lifestyles, and more.
How can businesses analyse purchasing behaviour and advertise effectively so that consumers will be swayed to buy their product?
Consumers are after experience, personalised shopping experiences that will make them feel connected with a brand and appeal to their emotions. Customers purchase in store because they want to physically engage the product with all senses to determine its quality. Using scented point of sale materials will encourage product discovery.
Scented Point of Sale to Drive Purchasing Decisions
Scent experience will help capture customers’ attention. For those “undecided” customers, scent turns out to be one of the most effective way to interact and drive consumer preferences to your product. For home care and personal care, scent has been proven to be a major criteria in product selection and can have a tremendous impact on consumer purchasing decision. Scent communicates more than colour or design, as scent triggers emotional responses. Scented point of sale materials are a great answer to communicate on a critical part of the product, the flavour or the fragrance.
Check out more about our Scented Point of Sale Solutions.
”81% of consumers would rather choose a product and they could see and smell over one they could only see.
New York Times Marketing Research Department
Why Use Scent?
Using scent can help your brand to differentiate from competitors and draw consumers into your product.
20% of customers impulsively buy from categories they had to intention to buy from. Adding scented materials to point of sale products will encourage product engagement and trial, leading to increase sales. Many customers do not interact with other brands due to lack of opportunity, therefore brands are missing the chance to close the touch point consumer journey after all efforts put in the out of store strategy.
Scented materials on-shelf or on-pack provides a chance for consumers to connect with your brand. The higher quality of interaction with a product, the more value a consumer will give to your brand, leading to justifying a cost for purchase.
There are many different types of scented in store solutions that can be explored as well as other scented solutions which can be featured on the product itself — scented neck tags, leaflets, danglers, stickers and more. These on-pack materials can be more cost effective and interesting to consumers.
Refer to some of our examples below:
