Reed Pacific Media is a specialist scented advertising agency using scent technologies to deliver strong fragrance across a variety of media.
Leah Callon-Butler, Business Development Manager for Australia and New Zealand, said “advertisers are realising that the sense of smell is an extremely powerful and under-exploited tool for consumer engagement, adding a sensory dimension to traditional communication platforms and allowing brands to connect with their customers on a far deeper emotional level.”
An article about scented advertising appeared in the Sydney Morning Herald on the same day.
The campaign is receiving much positive media coverage (as seen in Munbrella, Campaign Brief, and Marketing Magazine) including promotion on 2UE talkback radio.
Learn more about our Scent Print Sampling solutions.