- March 19, 2016
Gravox Advertising with Bangers ‘n’ Mash Gravy Out of Home Panels
Gravox (Cerebos) partnered with Reed Pacific Media to advertise the launch of their Best Ever Bangers ‘n’ Mash Gravy. Reed Pacific Media helped to develop the irresistible smell of a sausage sizzle for this Gravox campaign. The campaign will take place outside popular Woolworths supermarkets using oOh! Media shopalite out of home panels.
The goal of this campaign is to create a new experience for customers, astonishing them with something unexpected. Evidently, an irresistible gravy fragrance cuts through to consumers, driving them in store to try the product for their next home cooked meal. As a result, consumers were enticed to smell from the out of home media panels.
Targeting the most effective of human senses — the nose, Reed Pacific Media worked with Gravox (Cerebos) to develop this 360-degree shopping experience.
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