Absolut Oz Spiced Orange Vodka Scented Materials

The integrated campaign features a series of scented point of sale materials for the vodka bottles, all produced by Reed Pacific Media:

Scented shelf wobblers to be displayed alongside the bottles at the shelf.
Scented neck tags to be displayed on the bottles.
Fragrance atomisers for cocktail mixologists to spray the spiced orange fragrance onto scented blotter cards (with an Absolut Oz cocktail recipe printed onto them) as part of cocktail tasting sessions. Moreover, consumers can take the scented blotter card away with them, to continually reactivate the fragrance for the smell and taste experience.

Learn more about our Scented Packaging Technology solutions.

Absolut Oz Vodka Bottles Scented Packaging Materials

“Absolut Oz is a distillation of the unifying truth that we are all equal under the sun.”

-Baz Lurhmann

We at Reed Pacific Media are very excited to announce this new scented packaging campaign in collaboration with Pernod Ricard Australia, Absolut and Australian film director Baz Luhrmann.

Absolut Vodka enlisted Baz Luhrmann to create the first ever Absolut limited edition bottle celebrating Australia. Called Absolut Oz, the collaboration will be available in leading outlets nationally as of March 2014. In addition, the limited edition bottle is spiced orange flavoured vodka.

Reed Pacific Media delivered a range of spiced orange scented packaging materials for the launch of the new flavoured vodka. The advertising campaign is all about engaging the senses, and these scented materials further touch the senses of consumers by focusing on the smell. Thus, we especially created the spiced orange fragrance for Absolut as a flavour sampling tool for the campaign.

Read Absolut’s statement here!

scented advertising

Absolut Oz Spiced Orange Vodka Scented Materials

Absolut Oz Vodka Bottles Scented Packaging Materials

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