- March 28, 2017
Giant Tic Tac Boxes!
Ferrero Australia has launched its latest campaign for a new Tic Tac Berries flavour by implementing 25 giant scented Tic Tac boxes in an innovative out of home activation. The scented Tic Tac boxes emit the new Tic Tac Berries flavour. The aim of the giant scented boxes is to entice shoppers passing by to try the exciting new Tic Ta flavour with its stunning scented packaging.
Campaign Details:
PHD, oOh!media and The Mix Agency partnered with Reed Pacific Media to create the Tic Tac campaign. The largest of the Tic Tac boxes will reach 1890mm x 1140mm. In addition, the expected scent radius is up to 2 metres surrounding the panel in an out of home setting. Next, the boxes will be distributed in proximity to Woolworths & Coles entrances across NSW, VIC and QLD Australia for out of home. The campaign will run for a two week period. Finally, the slow release capsules burst at different times so the fragrance will last for the entire campaign period.
How We Did It:
Reed Pacific Media transported the giant Tic Tac boxes in flat to their workspace. Upon arrival, we applied our patented microencapsulation SureScent technology for scented packaging, allowing the berry fragrance to release ambient scent to the shoppers in the vicinity.
Our Partners:
Says a spokesperson from Ferrero: “Ferrero is excited by this opportunity to communicate our new Tic Tac flavour in a more sensorial way, enticing consumers to try our new berry flavour. Ferrero along with PHD are always looking for media innovation that brings the core idea of our brand campaigns to life and this OOH execution delivers this 100%!”
Says Melissa Haggerty, Business Director: “This campaign really ignites the playful fun that is core to the Tic Tac brand. I believe it is one our consumers will love and will put a smile on our shoppers’ faces.”
Blair Hamilford, Commercial Director Sales: Retail, said launching the new Tic Tac Berry Flavour via ShopaLites is an innovative and creative to stand out and help drive sales. “Shoppers can’t miss the giant 3D Tic Tac packs, and the scent will stimulate their taste buds, influencing them to buy a pack at the supermarket nearby.”
Says Andrew Hill, Business Director, The Mix Agency: “The berries campaign creative and OOH innovation aims to delight the senses and reward consumers and shoppers with yet another great Tic Tac flavour sensation and brings new news to the confectionery category.”
Learn more about Scented Packaging Technology, Scent Print Sampling and Scented Out of Home solutions.
- Outdoor